How you can use video for marketing

Why do we watch TV? It's engaging, entertaining and easy to digest. Video on the web is just the same, getting your message across in seconds. Add in the ability to measure response and to provide personalised follow-up and you have a fantastic marketing platform.

Web video isn't just about having great website content - you can use it to get people to visit your site or get in touch in other ways. Here's some ideas:

    • Broadcast your message through sharing sites
      • YouTube, Facebook, DailyMotion
    • Grab the attention of website visitors
      • Keep prospects on your site for longer
    • Explain a complex product using demonstration and animation
      • Quickly point out the key benefits
    • Bulk email - people are more likely to click through to video
      • Online video increases click-through rates
    • Sales self-qualification
      • Reduce the cost of sales & save time
    • Internal marketing
      • MD or CEO message to staff
    • Investor relations
      • Keep your stakeholders' enthusiasm for your vision
    • Training
Trustco Logo

Project name/video title: Sun Microsystems – Think you know Sun Microsystems?
Have you created a production before: No

Project summary: Introducing Sun, dispelling myths that they are an expensive, enterprise server vendor supporting only their own operating system. The reality of Sun supporting multi-operating systems, having price competitive entry level options and also recognized as a top, cost effective virtualisation platform, with a 'try it now' free trial for the server and storage range.
Target Audience: IT staff - directors, mangers, techies…

Expected duration: 2 mins
Video style: Custom
Background style: plain blue, slide-in text, slide in logos, 'clean' not 'fussy'
Does Trustco Productions Develop Script: No
Does Trustco Productions Develop Storyboard: Yes
No. customer presenters: 1
No. professional presenters: 0
No. customer products: 0
No. Name straps required: 1
Bullets or text: Yes
Intro animation required: No
Exit animation required: Exit Sun logo
Data collection form: No
Hosting: No
HD Output: No
Flash Player Required: Yes
Audio: With video
Output: Web (Flash)

Format: e.g. 512w x 288h pixels
Brand guidelines: Document supplied
Logos/Branding: Vector artwork supplied

Position

Script

Graphics

Additional Notes
  Thumbnail – still of Will Trotman with Sun logo and title Title : 'Think you know Sun Microsystems?' Text to appear across bottom of screen

Wide left of screen

When you hear about Sun Microsystems – what do think of?

  • Enterprise server vendor
  • Expensive technology
  • Only supports its own operating system, Solaris.

Sun logo and presenter details
'Will Trotman, Sun Microsystems'

'What does Sun mean to you?'

Logos appears : Sun and Solaris

 

 

Logos appear to the right of the screen
 

Popular myths, but not the reality - although Sun  made its name in enterprise servers, did you know that over the past 5 years, we've been

  • Selling a wide range of Intel & AMD based servers
  • Supporting Windows and Linux (as well as our open-source Solaris) operating systems
  • Building strategic relationships with  Microsoft, Vmware and Symantec to ensure compatibility
    • And are we too expensive? Well, our server price starts from under £500, or about £15 per month if you lease over 3 years.

 

 

 

Logos appear: Intel, AMD, Windows, Linux, Microsoft, Vmware, Symantec

 

 

 

Logos appear to the right of the screen
   

Text 'Why Sun?'



Sun logo

Text to appear across bottom of screen.

Screen Wipe

Close Head and shoulders

So why should you consider Sun as an option?

Well, take server virtualisation - you might be deploying this now or sometime in the near future.

Server virtualisation demands servers with greater performance, reliability, and efficiency.

Sun's platforms fit virtualisation perfectly - we simply pack more into a server than any other IT vendor.

  • More memory & internal storage
  • Greater I/O expandability
  • Integrated Lights-Out management as standard
  • Offer 15-20% lower power consumption

 

 




Text : Great fit for Server Virtualisation!

  
  This is why we've got top virtualisation benchmark scores with VMWare for our 24 & 32-core servers. Text : Top Vmware benchmark scores  

Wide left of screen

But, its not just our opinion that matters. Most recently, our server technology has won awards from

  • Infoworld
  • PC Pro magazine
  • Network Computing magazine

However, our product portfolio doesn't just stop at great commodity servers. We offer a range of data storage solutions too.

 

 

Logos appear : Infoworld, PC Pro, Network Computing

 

 

Logos appear in time with them being said

  Let me highlight our Sun Storage 7000 Unified Storage System – it simplifies storage management, offering performance and scalability without costly software licence fees for key data services. Text : Sun Storage 7000 – Simplicity, Speed, Scability and Cost Savings Image of the product in the background
 

Since its recent release, its receiving high praise

  • From Gartner – it is a NAS product that is much better than anything NetApp or EMC offer.
  • From industry press -  with positive reviews from Infoworld and PC Pro.

Text : Its just about everything you could want in a storage server. InfoWorld'

Text 'It delivers a complete network storage solution with no hidden catches. Pc Pro'

  

Close

So, I hope you've learnt something new about Sun Microsystems.

But don't take our word for it – with Sun's unique Try It Now offer, you can try our server & storage range  free of charge - you'll pay nothing, not even shipping.

Thanks for watching.

 Will is replaced by logos appearing : 'Try It Now'  
 



STORYBOARD - What does Sun mean to you?
 
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Trustco Logo

Project reference/video title: Comprehensive Data Protection Solution
Have you created a production before?: No.
Project summary: Introducing the Comprehensive Data Protection Solution, expressing its main benefits to business with the aim of generating interest & sales leads.
Target Audience: Who IT decision makers and influencers within mid-market companies
Expected duration: 2
Video style: Custom static background
Background style: Custom static background
Does Trustco Productions Develop Script: Yes
Does Trustco Productions Develop Storyboard: Yes
No. customer presenters: 1
No. professional presenters: 0
No. customer products: 0
No. Name straps required: 1
Bullets or text: Yes, plus product images
Intro animation required: Animated IBM logo
Exit animation required: TP sting
Data collection form: No
Hosting: Trustco Productions
HD Output: No
Flash Player Required: Yes
Audio: Voice as recorded
Output: Web - Flash
Format: 512w x 330h pixels
Brand guidelines: Located in IBM partner portal - details to be supplied
Logos/Branding: Vector artwork will be supplied

Position

Script

Graphics

 

 

 

 

(Counter)

 

 



Head and shoulders

 

 

 



Torso

 

 

 

 

 


Head & shoulders

 

 

 


Torso

 

 

 

 

How long could you afford to lose access to your data?

PAUSE

 


According to the UK government's Department for Business, Innovation and skills survey in 2008, hardware failure at a small manufacturer in the South East took out its systems for more than a month. It took over 100 man-days of effort to fix the problem. They also say that about 70 percent of companies go out of business after a major data loss.

 

What if there was a solution that would give you near-instant, full recovery of data; reduce backup times from hours to minutes; and pay for itself within a matter of months? Well, IBM's Comprehensive Data Protection Solution does just that! By combining the latest in low energy hardware with the best in data backup and recovery software, this solution is easy to justify.

 

IBM Tivoli Storage Manager FastBack eliminates the traditional backup window while enabling you to get applications and users back up and running within minutes following any data loss. Need to recover a single email? Simple... Had a failed disk? Restoring the data takes about 10 minutes.

 

The power behind this is provided by the System x3550 server, which comes with IBM's legendary build quality and reliability combined with the latest Intel 5500 processor technology and intelligent energy-smart design. Finally the DS 3000 range offers resilient, high performance and cost effective data storage.

 

This comprehensive data protection solution improves administrator productivity, secures your data better than ever before, and pays for itself in just months! To find out more, contact the experts in data management at Trustco. Visit this page for details, and if you're feeling lucky enter the prize draw!

Use IBM blue colouring as a theme, and IBM logo knocked back in the video background.
IBM logo rotates and fades to counter

 

 

Counter:
Could you survive for 1 day
Then count down from 40, gradually increasing speed of change. Presenter fades over

Name strap

 

 

 

 


Bullets:

  • Near instant recovery
  • No backup window
  • Investment returned in months

IBM Comprehensive Data Protection


FastBack Fades in & out

 

 

 

 

X3550 image

 

DS3000 image

 

 

IBM Comprehensive Data Protection
Bullets:

  • Administrator productivity
  • Data security
  • Return in months

 

www.trustco.co.uk/ibm

 

IBM logo animation as at start.
TP sting
Finishes on

IBM Comprehensive Data Protection
www.trustco.co.uk/ibm
with the IBM BP logo
 



STORYBOARD - Comprehensive Data Protection Solution
 
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